WHO IS BDC LAB?
My name is Dane Halliwell, I am a Psychologist with Masters in Behavioural Economics and Statistics. I have worked as a Psychologist across multiple sectors over the last 17 years, particularly in health and government.
Behavioural Design and Communications Lab (BDC Lab) was established for the purpose of assisting people with their change endeavors in the broader community. Behavioural change is a challenging process to undertake across time, contexts, and in the presence of unique differences in individuals, groups, and cultures. BDC Lab's behavioural insights and services will assist you to realise your change goals in the presence of these challenges, contexts, and human differences.
BDC Lab's services will be helpful to decision-makers in a number of contexts and domains relating to individuals, groups, organisations, and communities.
Contact us for a free consultation to develop your behaviour change program.
Understand
BDC Lab uses behaviourally-based methodologies to measure your target audience characteristics
Relate
BDC Lab examines the contexts which you relate to your audience to better understand how to influence their behaviour
Influence
BDC Lab assists you to establish behaviourally informed design and communication strategies to effectively influence your target audience behaviour
HOW DOES BDC LAB WORK?
UNDERSTAND
BDC Lab gains insight into the unique human aspects that drives behaviour change. Using a range of behaviourally based methodologies BDC Lab can measure your target audience's characteristics at the individual, group, business and community levels.
RELATE
Human behaviour operates in a variety of contexts. BDC Lab examines the psychological and physical environment in which behaviour occurs. By understanding where, when and how your audience relates to these contexts, change interventions can be more effectively tailored.
INFLUENCE
Having understood your audience characteristics and related to their behavioural context, BDC Lab assists you to embed behaviourally informed strategies to influence behaviour change in your target audience.
TRACK & MEASURE
Finally, BDC Lab will track and measure the effect of your behavioural strategy, underscoring your return on investment, using insights gleaned from our world-class data analytics.
